Lager 157 expands in the Danish market with a new store in Viborg.

IIn the light of Lager 157's Nordic expansion strategy, the third store is now opening in Denmark. The new store is located in Viborg and will encompass the entire concept of denim and basics, offering products for women, men, and children, including a wide range of footwear and accessories.

Since autumn 2022, Lager 157 has been expanding in the Danish market in retail areas like Viborg, with store sizes of 2000m2 in well-visited locations. With the addition of this third store, the brand will increase its awareness, strengthen its position, and enable further growth in the region and in Denmark.

Lager 157 warmly welcomes all its Danish customers to visit the store in Viborg on Thursday, the 29th, at 16:00 for the Grand Opening.

Currently, Lager 157 operates more than 66 stores in Sweden, Finland, Denmark, and Norway. It is an international clothing brand with a heritage and core deeply rooted in denim and basics. In Denmark, Lager 157 has stores in Kolding and Esbjerg since autumn 2022.