Welcome Denmark! Welcome Kolding!
Bringing new customer base into Lager 157 family!
In the light of our Lager 157 expansion strategy, we have opened today our first store in Denmark.
The 2000m2 store which is located in Kolding offers our entire concept acrross women’s, men’s and children’s clothing, including wide range of footwear and accessories.
When visiting the store, customers will be greeted by a great team and introduced to our GREAT BASICS FOR ALL PEOPLE! You will Love it !
In a press release, Agnes Kaczmarek, Head of Sales and Operations explained how “Lager 157 label” will boost visibility ahead of further expansion in Europe:
Thanks to our already wide presence, and for many years very well received collections in Sweden, Norway and Finland, entering such an exciting market like Denmark is going to make Lager 157 label available across entire Nordic region.
We are confident with what we can offer for Danish customers and we warmly welcome them to visit our first shop that today opened in Kolding.
Lager 157 currently runs more than 60 stores in Sweden, Finland and Norway. In 2021 sold more than 25 Mio. garments with sales figures passing 1,8 billion SEK and is an international fashion brand that stands for DENIM & BASICS – A LIFESAVER.