Today, Lager 157 opens the doors to its largest flagship store – on Drottninggatan in Stockholm

On October 23, Lager 157 opens its new flagship store at Drottninggatan 53 in Stockholm. Spanning 3,300 square meters, it is the brand’s largest store to date – and marks the company’s 100th opening.

- We like to go against the tide. While many are scaling back on physical retail, we’re opening our biggest store yet, right in the heart of Drottninggatan. That says a lot about how we see the future of brick-and-mortar retail. The new Drottninggatan store is an important milestone for us – a place where we can showcase the full scale of Lager 157,” says Stefan Palm, Founder and CEO of Lager 157.

The new store gathers the complete Lager 157 range under one roof, featuring dedicated departments for women, men, kids, denim, activewear, and accessories. The space combines open layouts with generous natural light and clear defined product zones for easy navigation. The design follows Lager 157’s signature aesthetic – raw, simple, and functional.

The opening comes during a period of strong growth for Lager 157, both in Sweden and internationally. In 2024, the company increased its turnover by 28 percent to SEK 3.5 billion, and in 2026 the expansion will continue with over 20 new stores planned across the Nordics and Germany

The store officially opens on October 23 at 12:00, at Drottninggatan 53 in Stockholm.